Privacy Policy

Introduction

Bace Advisory ("we," "us," or "our") is the professional-firm practice of Bace Agency, and operates the website baceadvisory.com. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or use our services.

If you have questions about this policy, contact us at michael@baceadvisory.com.

Information We Collect

We may collect the following types of information:

• Contact information you provide through our contact form or guide download, such as your name, email address, phone number, and firm name.
• Usage data collected automatically when you visit our site, including pages viewed, time spent on pages, referring URLs, and general location (city or region level).
• Device information such as browser type and operating system, collected through cookies and analytics tools.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule calls
• Deliver requested materials, such as a guide you download
• Provide our advisory and implementation services
• Improve our website and understand how it is used
• Send follow-up communications related to your inquiry (we do not send unsolicited marketing emails)

Cookies and Tracking

Our website uses cookies and similar technologies to improve your experience and analyze site traffic. You can manage your preferences through the consent banner shown on your first visit, or through your browser settings. Declining non-essential cookies will not affect your ability to use the site.

Third-Party Services

We use the following third-party services that may collect data:

• Google Analytics for website traffic analysis. Google's Privacy Policy
• Resend for transactional email (contact and guide delivery). Resend's Privacy Policy
• Vercel for website hosting. Vercel's Privacy Policy

Data Retention

We retain your contact information for as long as necessary to fulfill the purpose for which it was collected and to comply with legal obligations. If you request deletion of your data, we will do so within 30 days.

Your Rights

Depending on your location, you may have the right to access, correct, or delete the personal data we hold about you, opt out of analytics, and withdraw consent. To exercise any of these rights, contact us at michael@baceadvisory.com.

Contact

If you have questions about this Privacy Policy or our data practices, contact us at:

Bace Advisory, part of Bace Agency
michael@baceadvisory.com
(224) 284-4450